Privacy Policy

About This Policy

Prospect House Digital ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.prospecthouse.com.au or engage our digital marketing services.

This policy applies to all personal information we collect about you, whether you are a website visitor, prospective client, current client, or business contact.

Information We Collect

Information You Provide Directly

We collect personal information you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number, business name, and job title
• Communication Data: Information in emails, messages, and other communications with us
• Service Information: Details about your business, marketing goals, budget, and requirements when you inquire about or engage our services
• Account Access: Login credentials and access to your advertising accounts, analytics platforms, and other marketing tools (only when you engage our services)

Information We Collect Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• Website Usage Data: Pages visited, time spent on pages, click-through rates, and navigation patterns
• Technical Information: IP address, browser type, device information, operating system, and referring URLs
• Analytics Data: Website performance metrics and user behavior data through tools like Google Analytics

Information from Third Parties

We may receive information about you from:

• Business Partners: When you're referred to us by existing clients or partners
• Public Sources: Publicly available business information for lead generation and research
• Advertising Platforms: Performance data from advertising platforms when managing your campaigns

How We Use Your Information

We use your personal information for the following purposes:

Service Delivery

• Providing digital marketing services including strategy, creative production, media buying, and analytics
• Managing your advertising campaigns across various platforms
• Creating reports and performance dashboards
• Communicating about your projects and campaigns

Business Operations

• Responding to inquiries and providing customer support
• Processing payments and managing client accounts
• Improving our services based on feedback and performance data
• Maintaining records for business and legal purposes

Marketing and Communications

• Sending newsletters, updates, and promotional content (with your consent)
• Following up on service inquiries
• Sharing relevant industry insights and case studies

Legal and Compliance

• Complying with legal obligations and regulatory requirements
• Protecting our rights and interests
• Preventing fraud and maintaining security

How We Share Your Information

We may share your personal information in the following circumstances:

Service Providers

We work with trusted third-party providers who assist in delivering our services:

• Analytics Providers: Google Analytics, Facebook Analytics, and other measurement tools
• Advertising Platforms: Meta, Google Ads, and other advertising networks
• Communication Tools: Email marketing platforms, CRM systems, and project management tools
• Creative Services: Freelancers and contractors who assist with content creation (under confidentiality agreements)

Legal Requirements

We may disclose your information when required by law, court order, or government regulation, or when we believe disclosure is necessary to:

• Comply with legal obligations
• Protect our rights, property, or safety
• Prevent fraud or illegal activities
• Enforce our terms of service

Business Transfers

In the event of a merger, acquisition, or sale of our business, your information may be transferred to the new owner.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Access controls and authentication requirements
• Regular security assessments and updates
• Staff training on privacy and security practices
• Secure storage of physical and electronic records

However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this policy
• Comply with legal and regulatory requirements
• Resolve disputes and enforce agreements

Specific retention periods include:

• Client Records: 7 years after the end of our business relationship
• Website Analytics: 26 months (Google Analytics default)
• Marketing Communications: Until you unsubscribe or request deletion
• Financial Records: 7 years for tax and accounting purposes

Your Privacy Rights

Under Australian privacy law, you have the following rights regarding your personal information:

Access and Correction

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information

Opt-Out

• Unsubscribe from marketing communications at any time
• Opt out of certain data collection through browser settings

Complaints

• Lodge a complaint with us about how we handle your personal information
• Contact the Office of the Australian Information Commissioner (OAIC) if unsatisfied with our response

To exercise these rights, please contact us using the details provided below.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Provide essential website functionality
• Analyze website performance and user behavior
• Remember your preferences and settings
• Deliver relevant content and advertisements

You can control cookies through your browser settings, but disabling certain cookies may affect website functionality.

Types of Cookies We Use:

• Essential Cookies: Required for website operation
• Analytics Cookies: Help us understand website usage
• Functional Cookies: Remember your preferences
• Marketing Cookies: Enable targeted advertising and measure campaign effectiveness

International Data Transfers

If we transfer your personal information outside Australia, we ensure appropriate safeguards are in place, including:

• Ensuring the receiving country has adequate privacy protections
• Implementing contractual protections with third parties
• Obtaining your consent where required

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of significant changes by:

• Posting the updated policy on our website
• Sending email notification to active clients
• Updating the "Last Updated" date at the top of this policy

Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to make a complaint, please contact us:

For privacy-related complaints, we aim to respond within 30 days. If you're not satisfied with our response, you can contact the Office of the Australian Information Commissioner: